March 2021 – Herezie
Cités is Prime Video’s first 100% TikTok series and an ode to France’s youth and French cultural heritage. It hopes to demonstrate that the two are not disconnected, conveying a message of hope and inclusion. Cités consists of 12 episodes following the everyday lives of various young people, who live in les banlieues – the suburbs outside Paris. It shows how they live their lives to the beat of texts by illustrious figures from French culture. Every single stage of the production was carried out directly on TikTok, and the series was watched 27m times in the first week. It has been directed by Abd Al Malik a French writer, director and rapper.
Case study
The series
Awards
CANNES LIONS
GOLD – Mobile
D&AD
GRAPHITE – Direct
WOOD x2 – PR
ONE SHOW
BRONZE – Interactive & Online
Merit – Mobile
Merit – Social Media
CLIO AWARDS
SILVER – Social Media
BRONZE x2 – Branded Entertainment
LIA AWARDS
SILVER – Branded Entertainment
BRONZE – Social Media & Influencers
Finalist x2 – Digital
ANDY AWARDS
Shortlist x2 – Idea
EUROBEST
GRAND PRIX – Mobile
SILVER – Direct
SILVER – Social Media & Influencers
SILVER – PR
BRONZE x2 – Film
Shortlist – Social & Influencers