December 2021 – Herezie
The Prime Video Dubbing Factory is a new casting initiative that launched in the form of a TikTok challenge. To become the new voiceover artist of one of their favourite series, TikTok users had to dub the Prime Video content of their choice to show off their talent to the world. The social activation was supported by many influencers who helped to engage a community that’s always eager to express its creativity. In the end, it was Philippe who fulfilled his dream to become one of the French voiceovers on the series The Boys, one of Prime Video’s most popular shows.
Case study
Awards
CANNES LIONS
BRONZE – Mobile
BRONZE – Entertainment
Shortlist – Brand Experience & Activations
Shortlist – Direct
D&AD
Shortlist – Digital
ONE SHOW
GOLD – Direct
BRONZE – Social Media
Merit – Radio & Audio
Merit x2 – Social Media & Influencers
CLIO AWARDS
GOLD – Experience & Activations
SILVER x2 – Social Media
LIA AWARDS
SILVER – Social Media & Influencers
BRONZE – Digital
BRONZE – Social Media & Influencers
Finalist – Branded Entertainment
Finalist – Digital
EUROBEST
BRONZE – Mobile
BRONZE – Social Media & Influencers
Shortlist – Brand Experience & Activations
Shortlist – Social & Influencers
CLUB DES DA
GOLD – Digital
SILVER – Direct & Activation
GRAND PRIX STRATÉGIES
GOLD – Publicité
GOLD x2 – Digital
GOLD – Influence
SILVER – Digital