June 2021 – Herezie
In a context where there has never been as much drug use in Europe, the aim of Pill-ID isn’t to stop young people using (which would be utopic), but to well and truly put technology at the service of good, by helping reduce drug overdoses and therefore ultimately help save lives. Pill-ID is an application project combining the data technology of machine learning, tenserflow (a Google technology) and the Nuit Blanche data base, with the aim of helping young people and emergency services to quickly identify MDMA. By scanning a pill, or searching by colour or symbol, the user can rapidly identify a drug and understand the risks involved. For emergency services, this can help to identify what a person has taken before or during an overdose, allowing them to work more quickly and more effectively.
Case study
Awards
CANNES LIONS
BRONZE – Health & Wellness
ONE SHOW
Merit – Direct
Merit – Health