December 2018 – Herezie
In 2018, France became the world champion in football for the second time in its history. Since then, all conversations revolve around the famous second star that will now be displayed on the jersey of the French national team. Coca-Cola, a historic partner of football, came up with the idea of allowing fans to continue celebrating this victory until… Christmas, the historical peak time for the brand’s communication. To do this, a unique product was created: a 2-star tree topper, shaped like its famous glass bottle, to be placed at the top of one’s Christmas tree.
Key visual
Some UGC
