July 2020 – Herezie
Free, the second largest telecommunications company in France was launching is new Freebox POP. To promote it, we opted for an ode to “pop” culture with a light, offbeat and mischievous tone that characterizes the brand. Beyond the fact that the name of the new Freebox remains in everyone’s mind, the TVC highlights the main assets of the new product, which are in line with Free’s values: its connectivity (5GBit/s speed, Wi-Fi repeater included), its design (small and round), its content (TV/replay included, VOD & SVOD access, soccer application…) and its accessibility thanks to its excellent quality/price ratio.