January 2022 – Herezie
The Monopoly of Inequalities is an educational tool designed by the Observatoire des Inégalités to teach children from the age of 11 about social inequality and discrimination. This teaching takes the form of a game of Monopoly, a game everybody knows well, but the rules have been changed to reflect those of our society. For example, a girl will earn less than a boy when they pass Go, disabled children won’t have access to the stations on the board, children from visible minorities won’t be able to buy property in certain areas, etc. Players don’t play their own roles in the game, so they get a better understanding of what it feels like to be in the other person’s shoes. Each rule is based on real national data gathered by the Observatoire des Inégalités.
Case study
Awards
CANNES LIONS
SILVER – PR
BRONZE – Brand Experience & Activations
Shortlist x2 – Brand Experience & Activations
Shortlist – Creative use of Data
Shortlist – PR
Shortlist – Sustainable Development Goals
ONE SHOW
BRONZE – Creative use of data
Merit x2 – PR
Merit – Sustainable Development Goals
CLIO AWARDS
SILVER – Partnerships & Collaboration
BRONZE – Experience & Activation
LIA AWARDS
BRONZE – Ambient & Activations
Finalist – PR
ANDY AWARDS
GOLD – Idea
EUROBEST
SILVER – Brand Experience & Activations
BRONZE – Brand Experience & Activations
BRONZE – Direct