July 2024 – Herezie
To reinforce its new European brand platform « Go see for yourself », KAYAK, the world’s leading travel search engine, has created a new ad campaign consisting of 2 films in French television. Both spots rely on the same type of wit: A cheeky sense of humor, based on the idea that « After using KAYAK, you will want to compare everything ». Everything? Really, everything. Thus, a young woman compares her lover’s hair with her dog’s fur, and a mother compares her twin daughters…