November 2019 – Herezie
In France, Netflix is the undisputed leader of streaming services and Prime Video is far down the list. Many people sign up to Amazon Prime for the delivery advantages and a huge % of them are not aware that this gives them free access to the Prime Video streaming platform. For the launch of the second Jack Ryan series, Amazon brought together its retail and entertainment worlds with #AmazonBingeShopping, giving people the chance to win objects from the series – reminding them of the huge extent of the Amazon catalogue, while promoting the streaming platform to both members and the general public.
Case study
Awards
CANNES LIONS
Shortlist – Brand Experience & Activations
Shortlist x2 – Social & Influencers
D&AD
WOOD – Media
Shortlist – Digital
ONE SHOW
SILVER – Social Media
Merit – Direct
Merit x2 – Social Media
EUROBEST
BRONZE – Brand Experience & Activations
Shortlist x2 – Brand Experience & Activation
Shortlist – Creative e-commerce
Shortlist – Digital
Shortlist – Media