July 2020 – Herezie
To prove the efficiency (and necessity) of the Parental Control feature, Prime Video asked 3 of its youngest members to take part in an original experiment. They had to draw the posters for three Prime original series which were unsuitable for under 18s. They were only given the titles and obviously hadn’t seen the shows, thanks to the parental control feature. The huge difference between the results of their vivid imaginations and the bloody reality of the images gave rise to a video campaign that went viral and a side-by-side OOH campaign: the children’s illustrations were displayed alongside the darker, more gruesome, actual posters for the shows throughout Paris.
Case study
Prints
Awards
EUROBEST
BRONZE – Health