October 2022 – Herezie
In a market as competitive as the entertainment market, streamers are often faced with the war of adaptations. Who will buy the rights to the best franchise? The best book? Who will be the first to adapt the human interest story everybody’s talking about? The problem with this war is that it’s extremely costly. So to communicate without having to rely on their catalogue, Prime Video decided to innovate by adapting, for the very first time, exactly what gets their community talking: a thread published on Twitter. And not just any old thread! A horror story! The anonymous story appeared on Twitter a few weeks before Halloween and Prime Video purchased the rights to the thread. Then for maximum coverage, the brand partnered with the biggest YouTuber in France, Squeezie, who, for the first time in his career, turned his hand to directing. Each tweet that made up the thread was carefully transformed into images of typical Prime Video quality and then made into a short film…that aired on YouTube on the night of Halloween.
Case study
Film
Awards
CANNES LIONS
GOLD – Social & Influencers
ONE SHOW
Merit – Branded Entertainment
Merit – Social Media
CLIO AWARDS
BRONZE – Branded Entertainment
Shortlist – Branded Entertainment
LIA AWARDS
BRONZE – Social Media & Influencers
BRONZE – Online Film
EUROBEST
BRONZE – Social Media & Influencers
Shortlist – Film