November 2025 – Publicis Conseil
When Renault, one of the most iconic French brands, relaunched its R5 model in 2024, it did so with a very unexpected accessory inside the car: a porte-baguette. Yes, you read that right, a baguette holder to… hold your baguette! How French is that? And, as you might expect, the French loved it. So we decided to go even further. Partnering with Éric Kayser, one of France’s most famous bakers, AlexaJoelleCombs, a popular TikTok influencer, and Éric Judor, one of France’s best-known comedians, we launched Oui Oui Baguette! The promotion nobody expected: free baguettes for every R5 owner. And we didn’t stop there—we also created the very first drive-through baguette in the heart of Paris. Oui Oui Baguette. Non non, this is no joke.