October 2021 – Herezie
Household cleaning product advertisements all look alike. To stand out, Vileda has chosen to capitalize on its brand signature, ‘it feels great to be at home,’ by demonstrating its products in a more entertaining way than ever! This is how Erik Cavanaugh, the famous American dancer, presents each product through the lens of his unique style of movement. The campaign has seen tremendous success in the household cleaning products industry.