June 2022 – Herezie
The Boys is without a doubt the goriest show in the Prime Video catalogue. In each episode, there’s blood, blown-up bodies, more blood and more blown-up bodies. And the fans love it of course. So, to launch the 3rd season, Prime Video gave 50 fans & influencers the opportunity to live an extremely unusual immersive experience. The Human Puzzle! For about 2 hours, locked inside a basement in Paris, fans & influencers found themselves face to face with a corpse that had been blown up into 32 bits and scattered round the site. The objective was to put it back together in record time! It was gory. Really gory.
Case study
Some key visuals




Awards
ANDY AWARDS
GOLD – Idea
LIA AWARDS
BRONZE – Non Traditional
EUROBEST
SILVER – Direct
SILVER – Entertainment