April 2024 – Herezie
Each year, the Observatoire des Inégalités gathers national data on social inequalities. Their reports are usually published in the form of books, however, this format isn’t particularly impactful in terms of communication and often targets an already informed audience. Therefore, to gain recognition differently, the Observatory strives to use other complementary communication tools that are more entertaining and impactful. This was recently the case with the « Monopoly of Inequalities, » which educated thousands of children in schools. So today, the « Hear the Inequalities » campaign was born to raise public awareness, but this time exclusively through audio. The « Hear the Inequalities » campaign consists of 3 radio spots, each 45 seconds long. They are all constructed in the same way: 10 actors, representing the diversity of the French population, tell a story simultaneously. However, as their narrative progresses, some of them stop speaking. At the end of the spot, only one person remains. These disappearing voices throughout the narrative are linked to each inequality mentioned in the story. The concept is reinforced by the tagline « careers halt to the beat of inequalities » and by data associated with each narrative. The 3 scripts were broadcasted on radio covering the themes of careers, healthcare, and holidays. The creative idea can be summed up in one sentence: a radio to hear inequalities.
