Prime Video - Superwear

September 2020 – Herezie

Superwear is the first collection of underwear, for both men and women, that protects Prime Video members while they binge-watch, from the various risks to their fertility, such as electro-magnetic waves, radio frequency energy, germs or heat. Developed using patented technology, called WaveStopper, with the company Lambs, a Californian start-up, the collection was signed by Vought International, the fictional corporation in the series, whose mission it is to protect the population from danger. Each design represented one of the show’s superheroes and could be bought online or in stores. This productizing initiative enabled Prime Video to develop an object that was a direct solution to a common problem in today’s society (except for those people who don’t wear underwear, but that’s a whole other story…). All profits from this capsule collection, that sold out in just 3 weeks, went towards fertility research at the Fondation de France.